Upscale Socks was founded in 2016 after the founder, Lenny Underwood had a dream one night (Summer 2014) that he owned a sock line business. It was very vivid and specific as he rarely remembers his dreams. He toiled with the idea of launching a new business for about a year until he finally took the leap of faith and began to do some research. After several attempts to learn from local small businesses, pursuing a seven-week startup business program (Spark Holyoke, EforAll) was key in the development of Upscale Socks.
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